THE MODERATING EFFECTS OF PERCEIVED USE AND PERCEIVED RISK IN ONLINE SHOPPING
نویسندگان
چکیده
منابع مشابه
Perceived Risk and Risk Relievers Associated with Online Shopping
Even before the Internet, numerous studies of perceived risk and risk relievers in purchasing decisions populated the literature. Since the dot-com bust, studies in this area have declined, yet online shopping continues to increase. This study provides a much needed update on this literature by investigating the different perceived risks associated with online shopping across six product types ...
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As the advancement of technology, online shopping channel develops rapidly in recent years. According to the report of Taiwan Network Information Center, there are almost eighty percents of internet population shopping in online channel. Synthesizing insights from the previous research, this study develops the conceptual model to integrate Theory of Perceived Risk (TPR) and Technology Acceptanc...
متن کاملeffect of customers’ emotions on perceived damage of the probability of fraud in online shopping
the increasing use of internet leads to the expansion of electronic exchange. customers are trying to take advantage of this situation in different ways. one of their main concerns is the lack of sufficient trust toward the other side. in other words, they are afraid of the probable damage of these kinds of online bargains. for example their potential fears of fraud. maybe the perceived fraud i...
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ژورنال
عنوان ژورنال: Journal of Global Strategic Management
سال: 2014
ISSN: 1307-6205
DOI: 10.20460/jgsm.2014815643